The Elder Statesman | Revel In It Mag

Tomate from The Elder Statesman on Vimeo.

I am a fan of The Elder Statesman, the California-based, homemade-luxury brand from designer and CFDA Fashion Fund winner Greg Chait. Not surprising, since I’m a fan of anything original, and the idea of building a luxury brand around knits that, in another context, and with a lesser execution, might feel merely “outdoorsy,” is not just original, it’s audacious, and I love people who have the audacity to do whatever the heck they want, so expecting the world to stand up and take notice that the world goes ahead and does.

Tomate, the film embedded above, captures everything that’s quintessentially California about The Elder Statesman brand. It makes me want to crawl right in and take up residence in this Elder Statesman life, where silly and sunshine seem quite enough. It’s a mood movie, and just the right inspiration before I dive into a day of my own creative work.

FILM BY THE ELDER STATESMAN

Last night, the CFDA/Vogue Fashion Fund crown went to Greg Chait’s The Elder Statesman. A wonderful article about the brand appeared in Vogue last November. Read the don’t miss article (and see the don’t miss pictures) here. What I love about The Elder Statesman is how it seems to have evolved organically (and continues to evolve organically) out of who Greg is and what interests him. It’s a lifestyle brand rather than “merely” a clothing brand. To give you a sense of what I mean, I leave you with this quote from the November 2011 Vogue piece, which I think says it all:

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Tomate,
A Film By The Elder Statesman

And The Crown Goes To:
The Elder Statesman