Stella McCartney may have been the obvious choice to design Team Great Britain and Paralympics Great Britain’s  uniforms (or “kit”) for the 2012 London Olympics. After all, her Adidas by Stella McCartney line has more than proved her athletic-wear bona fides, but her ascendancy to the luxury-brand fashion throne was anything but “written in the stone”. McCartney’s come a long way from her childhood on the organic farm, where she was raised by a hippie-era rock star dad and photographer mum (dad is Paul McCartney, mum is the late photographer, musician and animal rights activist Linda McCartney) — and also no distance at all. The values that have driven her brand from the start — a decision to abstain from the use of leather and fur (at a time and in an industry where this could have sunk the ship before it sailed), a commitment to making clothing in an ever more sustainable way — were there at the start.

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Tags: Cruelty Free, Fashion Designers, Green Living, Socially Responsible Businesses, Stella McCartney, Sustainability