Tag Archives: Ashley Olsen

The Row Row Rows Our Boat

Queens of Re-Invention. That’s what they are. The Olsen twins may have had advantages the rest of us did not — they had money and connections almost from the start, which must have come in handy when they decided to make the luxury tee that would launch a brand — but they didn’t build their business by skating by on their wealth and celebrity. They built it the old-fashioned way, by filling a need — for the perfect t-shirt, for luxury basics with elevated design — and doing it better than just about anyone else.

These are hard working women these, with the clarity of vision to cast down their nets where they are, and pull in a mighty load. Mary Kate Olsen and Ashley Olsen launched The Row in 2006. Six years later, in 2012, the Council of Fashion Designers of America (CFDA), the influential fashion industry trade association, crowned The Row 2012 Womenswear Designers of the Year.

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