Last night, the CFDA/Vogue Fashion Fund crown went to Greg Chait’s The Elder Statesman. A wonderful article about the brand appeared in Vogue last November. Read the don’t miss article (and see the don’t miss pictures) here. What I love about The Elder Statesman is how it seems to have evolved organically (and continues to evolve organically) out of who Greg is and what interests him. It’s a lifestyle brand rather than “merely” a clothing brand. To give you a sense of what I mean, I leave you with this quote from the November 2011 Vogue piece, which I think says it all:
“A showroom/atelier/inspiration hub, the studio provides a fixed center for the Elder Statesman’s ever-expanding universe. Moreover, with the entire breadth of the collection under its roof, it can better cater to custom requests and foster the label’s collaborative spirit. ‘My customers and buyers might come here and go, ‘Oh, I didn’t know you did that,’ ‘ explains Chait, who founded the line in 2007 with a handful of heavy-gauge blankets and has since expanded into luxury apparel and accessories, handmade buffalo-horn glasses, and one-off pieces like a spacious, multicolored spun by Navajo Indians. ‘It can inspire whole other conversations about what is possible.'”
PHOTOGRAPHY BY MICHAEL TODD via Vogue.com
PAULA PURYEAR is a Lawyer, Film & Television writer, HuffPoster and Founder of Revel In It Mag.