Celebrating The Business Unusual

The man above (the guy in the middle, riding the bike) is the new face of business.

This below is what socially-conscious, ecologically conscious fashion looks like (see, not granola at all).

And this is what a renegade business leader looks like (look ma, no suit!).

Pop Quiz: Do you know who they are?

The guy on the bike is Blake Mycoskie, founder of TOMS, the buy-one-give-one shoe company that turned a canvas espadrille-style flat into a cause célèbre.

The beautiful clothes in the middle are from SUNO, a New York based womenswear label founded in 2008 by Max Osterweis in collaboration with designer Erin Beatty. They launched in Spring 2009 after post-election violence threatened to damage the economy and industry in Kenya with their first small collection, produced predominantly in Kenya. They’ve since evolved their business to include production in Kenya, India, Peru and their home base of New York.

And the silver fox? Why that’s Sir Richard Branson, of course, renegade founder of the Virgin empire. It’s hard to even explain what he’s doing because he’s doing so much, but one of the things he’s doing is offering (and living) a vision of sustainability, for his business and our world. He’s abandoned business as usual in favor of what I call “Business Unusual.”

We pay homage to people like these in our Business Unusual column where, from time to time, we highlight people that are using business to make a better world. In our first Business Unusual column, we looked at Lauren Bush Lauren and Ellen Gustafson’s FEED Projects and what the two women did next. If you missed it, you can read it here.

What “Business Unusual” businesses are you reveling in? Leave us a comment and let us know!

PHOTOGRAPHY (top to bottom) via Blake Mycoskie, via SUNO, via Unknown.

PAULA PURYEAR is a Lawyer, Film & Television writer, HuffPoster and Founder of Revel In It Mag.

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