I am a fan of The Elder Statesman, the California-based, homemade-luxury brand from designer and CFDA Fashion Fund winner Greg Chait. Not surprising, since I’m a fan of anything original, and the idea of building a luxury brand around knits that, in another context, and with a lesser execution, might feel merely “outdoorsy,” is not just original, it’s audacious, and I love people who have the audacity to do whatever the heck they want, so expecting the world to stand up and take notice that the world goes ahead and does.
Tomate, the film embedded above, captures everything that’s quintessentially California about The Elder Statesman brand. It makes me want to crawl right in and take up residence in this Elder Statesman life, where silly and sunshine seem quite enough. It’s a mood movie, and just the right inspiration before I dive into a day of my own creative work.
FILM BY THE ELDER STATESMAN